A profit dashboard for business owners

Know your real profit. Automatically.

You're making money. Probably. Somewhere between the ad account, the supplier invoices, and the fees, the real number hides. Margin Machine drags every cost into one ledger and shows you the only number that matters — your actual profit — checked, verified, and never guessed.

Book a 15-min demo

15 minutes, no slides. Dan shows you the same dashboard he runs his own store on.

How a month adds up

Revenue: 82,410.00
Ad spend: − 21,876.40
COGS: − 27,342.15
Processing fees: − 2,481.09
Refunds: − 3,118.60
Software: − 2,340.00
Labor: − 13,560.00
Net profit 14.2% margin: ✓ 11,691.76

Example numbers. Red is money out, green is verified profit. In your dashboard, every line is synced or entered once — nothing estimated.

The numbers you steer by, from the same ledger

AOV, orders, ROAS, and CPA are computed from the ledger itself — so they always agree with your profit.

$67.94AOV

1,213Orders

3.77×ROAS

$18.03CPA

14.2%Net margin

✓Month verified

The dashboard

These aren't mockups — this is Belavola, the founder's own store, live, its numbers checked on every sync. The demo walks through this exact dashboard.

Ads are intentionally paused right now (the store runs on repeat purchases) — that's why ad spend reads $0 and margin runs high. The dashboard says so instead of hiding it. Click any screenshot to zoom in.

Belavola's live profit dashboard: net profit this month so far, with margin, orders, AOV, and daily and monthly profit charts — Fig. 1 — The landing view: net profit this month so far, with margin, orders, and AOV

What it does

Every cost, captured

Shopify revenue, Meta ad spend, supplier-sheet COGS, fees, refunds, chargebacks — synced. Subscriptions and overheads: entered once, carried forward every month. Nothing hides in a forgotten spreadsheet tab.

Connections and imports: Shopify, Shopify Payments, Meta Ads, supplier-sheet COGS, and manual entry — five sources connected and current — Fig. 2 — Four sources syncing on their own, plus manual entry and CSV import

It checks its own math

A missing cost or a source mismatch flags the month incomplete — not passed off as final. When every cost is in and the month closes, it's marked verified.

✓ Verified Incomplete

Month detail for June 2026, marked verified: revenue, COGS, fees, operating costs, refunds, and chargebacks down to net profit — Fig. 3 — June 2026, verified: every line from revenue down to net

Your weekly reconciliation, done

Matching revenue against fees, refunds, and ad spend across platforms — that ritual now runs on its own, every few minutes. You open one page and read one number.

Costs and income table: app subscriptions, services, and labor tracked month by month — Fig. 4 — Apps, subscriptions, and labor — the lines you used to chase by hand

Done for you

Not self-serve software — a dashboard built around your business.

Your sales channels, your cost structure, your custom income and expense systems — Dan wires it all in to your specification, so the numbers fit the way your business actually runs. One build, 100% devoted to you.

If it doesn't show you something about your business you didn't know, don't keep it.

Who it's for

For owners who are done guessing.

If you can't say — right now, to the dollar — what you actually made this month after ads, COGS, fees, refunds, and chargebacks, this is built for you. Your real profit and the KPIs you actually steer by — margin, ROAS, CPA, AOV — on one page. No spreadsheet Sundays. No “I'll figure it out at tax time.” No number you secretly don't trust.

Net profit by month bar chart: each month marked verified in green, incomplete in gray, or loss in red — Fig. 5 — Every month gets a verdict: verified, incomplete, or loss — nothing hidden

See your real number.

Book a 15-min demo

15 minutes. Dan walks you through the live dashboard he runs his own store on.